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Press release distribution is an underutilized means of getting the news out about your small business.  While it is true that huge PR firms charge their mega million dollar business clients hundreds of thousands of dollars each year for producing and distributing press releases, the small business owner does have somewhere to turn for quality press release services.  A press release can generate interest in a small business the same way that it can keep a big company in the limelight.  If you are a small business owner wondering how you can increase business in today’s economy, then think about a press release service.

Press release services not only can draft a clear and concise statement about your small business, they can also release that statement into the media in an attempt to gain the attention of the media.  A press release by definition is a statement about a company, idea or event that is released on a widespread basis to members of the media in the attempt to gain a journalist’s attention which could then result in a news story, radio interview or even a T.V. interview.  The journalist’s piece is a relatively inexpensive form of advertisement for your company.  A good press release distribution service gives you good value for your money.

A good press release distribution service subscribes to Tier 1 newswire services which guarantees that your press release is sent to thousands of journalists nationwide and internationally.  While the press release is sent to countless journalists, it should not be sent out as spam.  Rather, your press release should be properly addressed to the journalist directly.  This ensures that your press release gets the proper attention it deserves.  The press release service should be able to provide you with proof that your press release has been sent out to those journalists as well as access to an online source where you can track the results of your press release. 

If you decide to go with a press release distribution service, it is a good idea to also keep a version of your press releases on your own website for future reference.  That way, not only does your press release get attention at that time that it is sent out to the newswires, but it also keeps on getting attention from those individuals who search the internet about your company or your type of product.  The press release endures as a powerful marketing tool.