My Peel Advertsing

Advertising in the sky has become a very successful means of getting a message across to a local group of people quickly. Usually a banner is pulled behind a single engine plane over a beach or sporting event. This huge exposure of a product, service, coming event or the like means more people are likely to investigate further.

Besides a long banner pulled behind a plane, others market their product by making a billboard and hiring a plane to pull that over the crowd. Some even pull an aerial banner behind a billboard. Another option is to use a helicopter to pull a banner. Though more expensive, helicopters can pull much larger banners and billboards than single engine planes can.

Helium balloons attract attention when they are attached to a store or shop. People will drive over to see what is so important. When the ad leaves the ground, it is sometimes attached to a hot air balloon, or blimp. A few companies, like Goodyear, have made blimps the hallmark of their advertising and have become famous doing it. However, this is usually very expensive and probably cost prohibitive to most companies.

Half way between helium balloons attracting attention and blimps, consider using remote controlled balloons. Some contain a message on the side, while others lift a message below them. These balloons are filled with air so, though light, then can come down without difficulty. Being unmanned means they don’t have to lift the weight of the pilot so they can be smaller and still do the job.

The balloon runs off the power of a small electric motor and an pusher prop. The angle of the propeller is adjusted by the remote control transmitter. When the propeller goes up, the rear of the balloon goes down and balloon rises, and vice versa. Left and right controls work the same. It resembles a slow moving model plane. If this remote controlled balloon displays an advertisement, the controller can make it pass safely over a group of people as many times as he likes, then land it at his feet.

The size of these balloons varies, some starting at six feet and going to nearly twenty feet long. Because they are not helium filled, preparing and launching them is easy and inexpensive. Of course, wind is always a factor for a light vehicle such as this and if it is too strong, scheduled flying may need to be postponed.

Costs largely depend on the size of the balloon desired. One company sells six foot balloons with the ad displayed on the side for 1500 dollars. The thirteen feet costs about 4000 dollars and the seventeen feet balloon sells for about 7000 dollars. Of course, there is no expense to hire a pilot with a remote controlled balloon. Fly it as you like, and as often as you like as weather permits.

When you are ready to market your message effectively, it is time to contact an banner towing company and begin the process of getting it into the air. In no time, your well planned message will be presented to thousands of people and the impact for you will begin to be seen.