My Peel Advertsing

For the Average person, SE Optimization is something only highly skilled people can do. As a Guaranteed SEO in Houston, I believe part of this misunderstanding is because of all the B.S. flogged by scores of people calling their self SEO experts. Some do this because they don’t have a clue about SEO while some others do it to justify the ongoing fees they charge their Clients. SE Optimization isn’t brain surgery folks. It’s a systematic series of procedures that if done properly, will cause a Website to move up in the rankings.

You want to get off to a good start. To begin with, a person should make certain keywords are part of the URL if it’s possible. When all things are equal, a web page with keywords in the address will rank higher than one without the keywords included in the domain name.

Now that you have that done, the keyword or keyword phrase should be added in the Name of your Website. By doing this, you’re helping the search engines figure out what it is that you Website is all about.

Your keywords should also be used as the Title of each page also, or at least, you should use some keywords in the title of the page or article. This too helps the search engines determine what the subject of the page is, what it’s about and how relevant it is to the search term being searched for. As an added benefit, the Website or Blog should be designed so that the Page Title is in the H1 tag. Search engines give a lot of value to the H1 tag and so it’s important in good SEO practices. If you’re using a web design company company, make certain they know how to do this one little thing.

Now that you have your domain, Website Title (Name) and Page Titles optimized with your keywords, it’s important that the words you wish your website to rank higher for show up a few times in the content of the page. For best results, you should place the main keyword of the page somewhere in the first paragraph and several more times througout the article depending on the length. It’s also important to put it near the end of the page or article. A few more times between the first and last paragraph won’t hurt, just be sure you work them in the beginning and end.

Last up, the most important aspect of Website Search Engine Optimization actually takes place off the page. In fact, it takes place off the site altogether. In my opinion, the most important thing in in getting a higher ranking in Google is backlinks leading back to your page on your Website. And it’s not enough to just get backlinks, these backlinks need to have your keywords as the Anchor text of the links back to your site.

How important are backward links? Well, I can rank a website that doesn’t have the keywords in the domain, one that doesn’t have keywords in the Website Title, Page Title and in the Content (although it’s much, much harder to do), but without anchored links back to your site leading back to your site, {it is nearly impossible} to rank a site in Google for any search phrases that are the least bit in demand.