Many people resist things they don’t understand and that’s how I felt about WordPress for many years.  As I become more familiar with it and saw what it could do for my marketing, I became a convert.

WordPress Is Search Engine Friendly

Search engines love WordPress and there’s a good reason for that.  The WordPress developers went to the big search engines and asked them what they could do to make a search engine friendly product.Because of that, search engines are able to easily crawl WordPress blogs to index your content.Search engines especially love sites with original content.

Pinging Your Blog

Pinging is by far one of the best features of a WordPress because it tells a web blog tracking system that your blog has been updated.  These pinging services are like search engine spiders for blogs.Pining is the fastest way to get your blog crawled and indexed.  Find and sign up for as many pinging services as you can because a well pinged blog can attract many visitors.  You can enter their URLs in the WordPress Settings – Writing – Update Services.

Switching Themes Is Easy

After having developed many traditional HTML websites of my own, changing the design and layout is a major undertaking, yet one that needs to be done from time to time.Unfortunately, it’s easy to break funtionality in the process. 

WordPress makes it very easy to switch themes without affecting the data.  A theme is like a pair of window curtains around your blog.The blog’s content won’t change, only the window dressing changes.WordPress is especially fun because you can change themes around major holidays or events. 

Make Your Own WordPress Themes

Developing your own WordPress themes is fun and easy with theme development software like Artisteer.Artisteer can also make Joomla themes, standard HTML templates and more.  Ever wish you could have a theme with sidebars on the left instead of right, or perhaps on both sides?Want a different font?Or perhaps make several of the same theme, but with different color palettes?  Here are two blogs I made with Artisteer, one about the best WordPress hosting and the other about free workout videos.  It’s also possible to make a blog look very much like a traditional HTML site with the help of a few plugins.

If you haven’t already given WordPress a try, I encourage you to do so.  If you can use word-processing software, you can use WordPress.

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