The efficiency of one way link building strategies can only be determined by analyzing results and monitoring web performance. When you first start using article marketing to increase free traffic you should begin a monitoring or tracking pattern based on weekly reports.

It’s only natural to get to work with a certain end in mind. There is usually little traffic during the first weeks of activity, but with the extensive publication of materials across the web, the number of web visitors will increase considerably. Where does traffic result from? What keywords perform best? What articles interest visitors most?

Without a good grasp of statistical reports, you won’t be able to make the right decisions for the growth of your business. From promotional strategies to the quality standards of your one way link building strategy, so much more could improve when web analytics are used correctly. If you keep writing and submitting articles, posting articles on blogs and sending press releases will increase free traffic.

However, you need to know how you increase traffic all the time. You could waste your time and effort if you don’t know where visitors and traffic come from. You can only commit to a certain strategy when you can name the main factors which have previously worked well in a variety of contexts.

You can check backlinks that usually increase free traffic better than anything else by relying on some very basic Google tools that allow you to see how many times your articles are published and republished across the web. If the number is growing, then the one way link building process is successful.

Yet, you will also notice that some articles will not appear in advanced Google searches and you’ll have to find out why. Enter the data in the reports in some text editor or spreadsheet and analyze them once a week. Professional and objective tracking and monitoring can only be possible with a good organization of the information you receive from the various tools.

In support of monitoring you can also check for the presence of the author’s name on the world wide web. Thus you can find out how many articles carrying your name are out and around. This means that you get a bigger picture of the web sites and directories where your articles have been republished since these are the ones that increase free traffic most.

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