Every blogger knows how valuable loyal readers who keep coming back are. Building a loyal following is important because if you aren’t able to build a stable base of loyal readers you won’t ever be able to get consistent responses from your blogging efforts. Making your blog sticky and increasing the reader count is something not every blog is able to achieve, and that’s mainly because they don’t focus on the basics. There are tons of things that you can do on your blog, which aren’t really that difficult to apply, but can make a huge difference in the long run.

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Remember: people are going to visit your blog in an attempt to connect with someone on a topic that they are interested in. This is why you need to work on putting a personal touch to everything that you put on your blog from what you write to the way you interact with visitors. It does take a bit of effort to create a sort of a ‘personal brand’, because this obviously won’t happen overnight. When people feel like they are connecting with you on a personal level, they will be more likely to trust you and your content and find you relevant. This is how you build your blog’s stickiness and readership. Make sure your blog’s readers know about all of the subscription options that are available to them. Even though RSS is incredibly popular as far as subscription options are concerned, lots of people still don’t know how to use it. So you need to be the one to teach them about it and show them how they can use different RSS readers to stay subscribed to your site’s updates. If you take the time to educate your readers about RSS they will be far more likely to actually subscribe to your blog and raise its numbers. You could create a “what is RSS” blog post or page for your site to do this. Be as creative as possible and you’ll have plenty of options when it comes to trying to educate your readers.

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A blog has to be interactive! This is what will make a reader stay around and have a good time while reading your blog. There are lots of things you can do to increase interactivity outside of your comments section: quizzes, contests, competitions, etc. The more interactive you make your blog, the higher will be your stick rate. What you need to do, basically, is figure out how to get the right kind of traffic and balancing those efforts with content creation. If you have a lot of regular readers visiting your blog, you won’t have to do a lot to find new sources of traffic. Your existing readers will like your content and spread the word. When you make the quality of your blog your primary focus, your stick rate increases and everything else just happens naturally.

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