Free article marketing is a type of business promotion that relies on the creation and distribution of informative content related to the nature of the company, product/service or activity domain. Free article marketing covers a large number of activities. It is widely practiced by many companies that want to advertise and target a local market. Therefore, business owners distribute materials for publications to local newspapers. The advertising as such is indirect, but the company in question receives exposure.

Web investors have taken over this advertising pattern of free article marketing, because it is cheap and effective. Search engine optimization and keyword density distinguishes online free article marketing from the paper-printed variant. Thus, the topic of a certain material is given by a particular keyword, and all articles meant for online distribution made by a SEO link building service are written according to this pattern. This is why the first stage of article marketing consists in the identification of the most relevant keywords and phrases for a product/service or domain of activity.

Large and small companies alike practice free article marketing. The submission of the materials is made with a link building service such as SEO Link Vine on specialized article directories from where other publishers take over content and distribute it together with the links to your website. Articles published around the world wide web generate backlinks, which represent the way in which other websites refer to your page creating chances for more visitors to access you website. Backlinks are the treasure of free article marketing and the basis of your virtual real estate empire.

Other than the keywords used to write the articles, incorporated one way links play an important role for free article marketing too. Some article directories accept a maximum of three links included in the content while others accept one or two links in the author info box at the end of the article. Know the rules of article directories before submitting your articles. Your content will not receive approval if you don’t comply with submission rules.

Content duplication is a major problem. Do not submit the same articles that you have uploaded on your website or posted on blogs and social networks. Special software tools check for duplicate content, which doesn’t allow you to use the same materials twice. At least you could re-write the original in very many variants and then submit them to multiple article directories.

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