Which Is More Profitable – A Minisite or Authority Site?

You are the only person in a position to determine if an authority site or minisite is most appropriate for you and the market you are involved with. We also urge you to avoid making sweeping generalizations regarding each type of site. Some people, of course, have strong feelings about this one way or the other. Yet if you can look at both of these models objectively, you may learn something. The more open-minded you are, the more options you have and the more money you can make. So continue reading and learn a few important considerations about the authority site versus mini site question.

If you want to build an authority site, you will need to be patient for the glorious results you have heard so much about. Of course the entire process, and time required, will be determined largely by the market you are in and the degree of competition on the first page. You can certainly compete in a crowded market – if you are willing to do what it takes to win. What you would want to do is target the tough keyword phrase, avoid single word keyword, and then backlink your inner pages more than the home page. What you will also discover is you will rank for very long tail keywords by the truck loads. Of course this does take time, so be prepared to wait a little while. It’s generally understood that making authority sites offers more compelling reasons than building mini sites. It just seems to be the trend that is being forced by Google. But there are long standing pluses with larger sites in terms of promotion and SEO. The authority site tends to be easier to promote using a wide variety of methods including backlinking. Also think that you will eventually get voluntarily backlinked “to” by other sites if you have a good authority site.

An authority website gives you the opportunity for greater credibility at a faster rate. It’s just more credible to visitors to read a large site that is filled with useful information. Many people simply make the leap that the person behind the larger site has a larger knowledge base to draw from. For some people, this is all that is needed for credibility to be established. This is a rare situation for mini sites. It’s not impossible, but it is definitely rare.

A lot of marketers wrestle with the question of going with minisites or an authority site, or two. These questions tend to get asked, more often, by those who have not had a lot of time spent in IM. Still though, we all have our unique desires and goals for what we want to do. You will be happier doing business with those things that attract you. You will learn very useful concepts and lessons by studying both methods of marketing.

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