If you have an online business, then you should know that using an auto-responder is key to your success. Configured the right way, it can put your customer relationship building on auto pilot.

Auto-responders can be used for more than just “auto responding”. They can be used as a contact manager. Management of future email blasts is another use for them. In addition, they make building and storing multiple lists and email sequences a breeze because they remove all the annoying actions of manually doing it.

Auto-responders can be acquired two ways:

• Pay by the month auto-responders
This is the type that you don’t have to your own server. For newbies this may be the easier route. With this type of service, there is a monthly fee.

The subscription based auto-responder has its drawbacks too. You may be limited to the amount of contacts you are allowed to have. Other subscribers may share the IP address with the subscription type auto-responders. Depending on the service, your emails may not always reach their destination. Ultimately, buying a one-time server based auto-responder can save you money over using the subscription type.

• Auto-responders without the subscription
This type has many more benefits than drawbacks. To begin with, you will not be capped or penalized on the amount of contacts you have. Also, if you acquire a dedicated IP address, you can save yourself from getting blocked from email providers by spammers and on shared IP address. And, you will have absolute control of your lists with this type, unlike the subscription based.

Configuring options on this type include being able to set how many emails get sent per minute among others. Email providers may flag and block your IP address if you try to send out too many emails at a time.

Knowing the right type of auto-responder for your individual situation can save you time, money, and even keep your stress lower. Choose carefully and start enjoying the massive rewards one can get from this powerful tool.

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