You’ve probably heard tales of people who make 4-figure, even 5-figure incomes each month from their blog or blogs. Well those stories really are true. I know of people who make that much each month. But most make little or nothing. One reason for the difference is the value the successful folks deliver.

Creating blogs is very easy and inexpensive. With just a little bit of training, most anyone can do it. It’s so easy to create blog that statistics indicate there are something like 100 million of them. But only a tiny fraction make any money. Perhaps the biggest reason is that most blogs, regardless of the effort their creators put into them, give the visitor nothing unique that would cause them to come back again.

For a blog to deliver real value, it must have something special. Something about the blog must be unique and engaging. Either the content itself, or your opinions about the content, or in rare instances, the way your write. If you’re saying the same stuff as everyone else, with a generic style and middle of the road opinions, few people will care about your blog.

The people best positioned to deliver unique content for a blog are the experts in the niche the blog is about. Experts can deliver value simply by providing information that isn’t readily available elsewhere. But since most people aren’t experts in the field they’re blogging about, they need to deliver the content in a unique way.

Believe me when I tell you that 999 times out of 1000, the blog that has perfect spelling and grammar but nothing unique to say will lose out to one with flawed writing but something distinctive to say. It’s great if people love your style, but it is just as good if you make them angry. If you don’t have unique content, and you can’t engage your visitor’s emotions (whether positive or negative), you’re not delivering value and you’re dead.

I hope you’re clear on the fact that you must deliver value, either in the form of unique content or emotionally-engaging style, if you want any chance of making serious blog income. If you learn how to do this properly, you’ll have conquered a problem area most bloggers never get past.

To learn more about how blogs make money for their authors, click here.

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