Promoting your product or service on Twitter can be a fun experience, as long as you stay away from mistakes that can kill your campaign. Keep reading to find out what not to do on Twitter.

If you don’t use a photo in your Twitter profile, you are making a mistake that takes away from your credibility. Having a picture of yourself on your profile tells the world that you aren’t afraid to show yourself to people. Photos also help you to brand yourself so that you start to be recognized by other Twitter users. It doesn’t really hurt to put it up because it’ll only help you in the long run. Pictures that are for marketing purposes, such as of a product you are selling, are not a good idea since you are trying to relate to Twitter users on a personal level. You should go out of your way to be truthful on Twitter, as you want to separate yourself from all the scam artists. If you can just show people on Twitter that you are trustworthy, you’ve accomplished a good part of your mission. This issue is central to the reception you get from Twitter users, so don’t downplay it. You also don’t want to make the mistake of limiting the scope of your tweets by neglecting to have your followers send your tweets to others. If your tweets are informative, your followers won’t mind being asked to re-tweet them, which only takes them a couple of seconds anyway. You have more to gain by being forceful, so don’t be afraid to ask. Taking this simple step will help you get the word out about your product on a larger scale. Ultimately, what you want is more exposure to your tweets and who else would be able to help you out better than your followers. Remember to make the request when you have a good tweet you want to send out. Most people like being asked to help, and your followers will have a higher opinion of you because you approached them in an honest way about it.

You may want to have a large list of followers, but if you’re just starting out, your first task is to post some quality tweets. Don’t choose to target a certain niche and then post tweets on different topics, or it will be hard to gain a following. If your target market is, for example, gardening, then it makes sense for you to post tweets with helpful gardening tips. You’ll realize that taking this one small step will boost your followers’ number to a great extent. It’s only natural that people who are interested in your niche will want to follow you if, when they see your page, they see you have lots of helpful tweets posted there. As you build up your following, you still want to be sure that you are providing them with helpful tweets so that they remain loyal to you and respond to your offers. All in all, you can avoid these Twitter marketing mistakes if you keep them in mind.
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